Logo Critique:

These are two different coffee companies that used certain strategies to prove that they sell coffee. While starbucks only has the word coffee, dunkin donuts actually has a picture of coffee on their logo. These are both two very popular coffee brands and almost everyone knows it when they see these logos, which proves how effective their logos actually are. However, even though I like dunkin donuts better than starbucks, I think that the starbucks logo is much more interesting and creative. The design looks like it took more work and it is more intricate. Dunkin donuts' logo is simply a coffee cup and the name of the brand. The target audience is most likely people over the age of 20, and I believe that each of these coffee brands have successfully reached their age goal because they are both the most popular coffee shops. I like how both of them are limited to only a few colors so it's not so mixed up and it stands out more than others.